TBWA, a large and very successful advertising company based in Singapore, has offered its skills and services to JFF pro bono to develop an online, live promotional campaign via FaceBook, where well-known artists will paint using goggles designed to simulate a degree of cataract blindness.
During a visit to JFF in Bali in January six members of the TBWA Team attended a village screening and cataract surgical activity where they held personal interviews with key people and village members. They also met with four leading Balinese artists who agreed to participate in the campaign.
We look forward in anticipation to the progress of this exciting campaign.
